“Anyone with news can write a press release. As a DIY band, your job is to communicate upcoming tours, releases, and music videos to journalists who have the power to amplify your message to an even larger audience. While a hired publicist can be a pipeline to a valuable network of public relations, many bands are on a shoestring budget or want to develop their own voice.

For many years, people have asked who manages White Mystery press because of the volume of articles written about the band. The reality is that I do it myself, under my own name, in addition to playing guitar and booking all the shows, by having a system.

This Sonicbids article informs you what not to do, though it seems more constructive in WHY DIY? to actually show you how to organize your band’s press release correctly.”

A concert “advance” in the music industry is basically an email check-in between the booker and the band close to the show date. Sometimes the booker sends an advance to you, and in the case of White Mystery, we advance with the club about two weeks before the show. This is your opportunity to make sure everything is on track, provide your Stage Plot, and confirm your hospitality.

Start the advance email with a three-liner: (more…)

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White Mystery, your favorite redhead rock’n’rollers, photographed by Katie Hovland for Riot Fest.

“Riot Fest Chicago roared through some rain and poor weather in its opening day this year. However, it quickly made up in the sheer amount of musical talent that hit the stages. (more…)

Do312 presented the UNDERGROUND PIZZA PARTY w/Macaulay Culkin, Greg Corner, & Miss Alex White the weekend of Riot Fest in Chicago, and it was awesome, as you can see in this video.