“Alex White, Head of Venue and Promoter Partnerships, Live Music,” Built in NYC

Alex White

Head of Venue and Promoter Partnerships, Live Music // DICE

Alex White was 13 years old when she started playing in bands. In high school, she started a record label and with the help of the internet, distributed vinyl worldwide. One degree in business management later, White pivoted back to her roots and started a band called White Mystery that toured around the world for 15 years, playing in Japan, the UK, the European Union, and all over North America. 

“We made our own merch and put out our own albums,” White said. “It was a really great experience. Then I went on to help launch a ticket subscription company and got my MBA at DePaul University.” By the time she graduated in 2022, she was looking for a new opportunity to grow and challenge herself. That’s when she found DICE.

“DICE is a fan-first company, which is an anomaly in the ticketing industry,” White said. “It’s usually a transactional kind of process for the fan.” As a musician, White could immediately tell that DICE was special. She describes its platform as “community-building” — a place to connect with other fans, buy group tickets to shows, and discover new bands to add to your Spotify playlist.

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