Since the onset of the coronavirus pandemic in America, the live performance industry has come to an unprecedented halt, with concerts, stage performances, festivals and sporting events all cancelled or postponed indefinitely amidst an uncertain future.
DoStuff Media specializes in event listings, working with promoters, venues large and small, local and national artists, bars, restaurants and more to provide an answer to the age old question of what to do on any given night.
What began in 2006 in Austin, Texas as Do512 (512 is the Austin area code) expanded to Chicago as Do312 in 2010 and now operates in twenty-one cities across North America.Today In: Hollywood & EntertainmentCould Taylor Swift’s Surprise Live Album Go To No. 1 Next Week?
But as bars, restaurants and venues have closed amidst self-quarantine and shelter-in-place orders, events ranging anywhere from trivia night to arena concerts have disappeared from the calendar. Ad revenues have dried up, forcing many media outlets to pivot.
“Our entire product and sort of lifeblood is not just the events but all of the people throwing events – from the bar owners to the actual creators and artists, everyone. That’s our entire business, community, friends and everything,” said DoStuff COO and founding employee Kristin Owen. “From a monetary perspective, those people are hurting too. But the way our business works, people come to our site to figure out what to do. And the people throwing events advertise with us to attract bodies to those events – be it Live Nation or bars or venues. All of those different people are spending money with us to advertise and we then get people to the events to which they buy tickets and they buy booze. It’s a very nice, mutually beneficial relationship. Then brands spend money with us on top of that to connect with that audience. But without going to events, no one needs to advertise their events. So I would say 90% of that ad revenue just stopped.”(more…) Posted 04.27.20 Permalink to this story