“Anyone with news can write a press release. As a DIY band, your job is to communicate upcoming tours, releases, and music videos to journalists who have the power to amplify your message to an even larger audience. While a hired publicist can be a pipeline to a valuable network of public relations, many bands are on a shoestring budget or want to develop their own voice.

For many years, people have asked who manages White Mystery press because of the volume of articles written about the band. The reality is that I do it myself, under my own name, in addition to playing guitar and booking all the shows, by having a system.

This Sonicbids article informs you what not to do, though it seems more constructive in WHY DIY? to actually show you how to organize your band’s press release correctly.”