Using the skills she learned as an undergraduate DePaul student, Miss Alex White has turned her band, White Mystery, into a sustainable music business through which she and her brother, Francis White (left), produce outdoor festivals, consult for artists and mentor music business students.
“As industry leaders, it’s our responsibility to learn all of the Vincentian, ethical lessons that I feel DePaul does a really good job at emphasizing in the MBA program—that people in money decisions aren’t just data.”
— Miss Alex White (BUS ’07)
In 2008, Miss Alex White (BUS ’07) made a pact with her brother, Francis White, to commit full-time to their newly formed punk band, White Mystery, for the next 10 years.
Throughout the next decade, the sibling rock duo fulfilled that pact by living and breathing music 24 hours a day. To date, White Mystery has played more than 1,000 shows on three continents with music icons including Iggy Pop, Garbage, Mavis Staples, Patti Smith and even Sir Richard Branson; appeared in a national Levi’s Jeans ad campaign; performed live on the NBC late night TV show, “Last Call with Carson Daly”; and self-released 10 records – all without a manager or publicist. White partly credits her band’s success to lessons she learned in the DePaul class, Effective Business Communications, that she took as an undergraduate business student with Associate Professor of Marketing Joel Whalen — lessons that include how to properly introduce yourself and market your business to others.
“I use the lessons from Dr. Joel Whalen’s class every day,” White says. “So many times you’ll receive an email from somebody and it’s just a too-long-to-read autobiography about the person’s experience and the reality is that a lot of business people in music and beyond receive dozens and dozens of emails every day.”
Using these skills, White has turned White Mystery into a sustainable music business through which she and her brother produce outdoor festivals, consult for artists and mentor music business students.
Now, White has returned to DePaul to earn her MBA with a concentration in Real Estate Finance & Investment. She juggles school with a full-time job as the senior market and experience manager for Do312, a virtual Chicago network that helps people discover happenings in Chicago, and side gigs that consist of spinning records for clubs and parties, writing a column for High Times magazine and working on freelance consulting projects that have been featured in Forbes magazine.
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