White Mystery on Witchsy.com!
Posted Wednesday, December 6th, 2017 at 4:20 am
If you’re looking for an amazing off kilter, darkly humored and devilishly weird place to buy original art, housewares, broaches, pins, and music, look no further than Witchsy.com.
Witchsy is run by Penelope Gazin and Kate Dwyer, two L.A based female entrepreneurs who created a niche curated market place for artists to sell their goods. Similar to an online market place such as Etsy, Witchsy differs in that its art and goods have an edgier, sometimes uncouth and darkly humored ethos. Think of Witchsy as being Etsy’s wild, thrill seeking, died-hair and tattooed, feminist punk rocker cousin.
Despite such a unique business brand, Witchsy’s beginnings weren’t always met with enthusiasm. Gazin and Dwyer faced difficulty not only because they were bootstrapping their own venture capital company but because they realized that they were being underestimated by male counterparts while building their online platform. When Gazin and Dwyer reached out to the website developers, whom happened to be men, they received email correspondences ringing with condescension and unprofessionalism. Emails and correspondences sent by the female business owners often would be ignored or slow to get responses. Gazin and Dwyer felt that when they did get a response it would be condescending, as if what they woman were creating was “cute” or some kind of a fun “project.” Noticing the sexist undertones and feeling like they could not be taken seriously when corresponding as themselves, Gazin and Dwyer came up with another approach. Witchsy’s founders introduced a third co-founder, a male; whose name was “Keith”.
Gazin and Dwyer started virtually corresponding with male developers using Keith Mann, a fictitious male co-founder of Witchsy. With Keith they started noticing a night and day difference in the tone of email correspondences. Now emails from male developers were polite and responded to quickly.
Witchsy’s female business owner’s ingenuity with responding to sexism proved to be central to the company’s success. Clearly, Gazin and Dwyer’s determination as women in business aligned with what there brand’s ethos and fiery spirit stands for.
Head over to Witchsy.com to support Dwyer and Gazin’s mission and support the artists who’ve built their brands without letting the “Mann” get in the way.
While you’re there be sure to grab your copy of White Mystery’s “Fuck Your Mouth Shut” album.
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