“WHY DIY? A NEW ADVICE COLUMN BY WHITE MYSTERY’S ALEX WHITE,” Riot Fest
“The term DIY gets thrown around a lot, and people need to be educated about what ‘Do It Yourself’ actually is. It is an entrepreneurial spirit that drives an attitude where everything is possible with creativity and a strong work ethic.
There are quite a few tips and methods to establishing and maintaining a successful DIY career that I’ll be laying out in a series of upcoming articles for Riot Fest. We’ll be posting columns on such topics as how to book a show, how to trade for sponsorships, punk band book-keeping, and how to run your own music publishing. In the meantime, read on to learn the points that steer this machine.”
Posted 07.26.17 Permalink to this story
“7 STEPS TO BOOK YOUR OWN SHOWS,” by Miss Alex White for Riot Fest
“One of the most important lessons for DIY musicians is how to properly book a show. This article walks you through the process from an initial pitch email to a booker, all the way to your follow up. I developed this ‘cycle’ through experience, having booked almost 1000 performances worldwide for the band I play guitar in with my brother, White Mystery. To see a comprehensive listing of those concerts and venues, click here, and type Command F to search the database.
When you operate in a volume of shows, it helps to have a standardized approach, which I am glad to share with you. Either sit back on your laurels and hope a booking agent strikes a deal with your band, or read on for the best practices to book your own shows.”
Posted 07.26.17 Permalink to this story
“HOW TO WRITE YOUR OWN PRESS RELEASE,” by Miss Alex White for Riot Fest
“Anyone with news can write a press release. As a DIY band, your job is to communicate upcoming tours, releases, and music videos to journalists who have the power to amplify your message to an even larger audience. While a hired publicist can be a pipeline to a valuable network of public relations, many bands are on a shoestring budget or want to develop their own voice.
For many years, people have asked who manages White Mystery press because of the volume of articles written about the band. The reality is that I do it myself, under my own name, in addition to playing guitar and booking all the shows, by having a system.
This Sonicbids article informs you what not to do, though it seems more constructive in WHY DIY? to actually show you how to organize your band’s press release correctly.”
Posted 07.26.17 Permalink to this story